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TILE
When you lose your things, you also lose so much else: your mind, your sleep, your temper. This campaign, aimed at adults ages 25 to 40, recognizes that while we all lose it sometimes, item locator Tile helps us recover our things and (most of) our sanity.
My Role: Art Director
:30 Spot
This TV spot highlights the panic that comes from losing our keys. It may feel like we are losing our minds, but with Tile, we won’t lose our things.
Airport Installation
Lost luggage is a problem, especially as of late (*cough* Southwest *cough*). In another way for people to avoid losing it, Tile’s airport popup will help people find suitcases that go astray.
i-Spaced
Tile’s digital activation goes back to a time when everyone was losing their minds—2008. Amidst questionable fashion choices, a revolutionary social media platform was lost. Tile wants to remind people of the joy of finding what is lost, so the brand will bring back MySpace, now deemed i-Spaced. People’s old accounts will be reactivated and new members may also join. The comical site will let people reminisce and enjoy losing their minds together because in the end —whether it’s your mind, your things, or your MySpace account—you won’t lose it with Tile.
Jimmy Fallon Launch
To launch the i-Spaced digital activation, Tile will partner with Jimmy Fallon for his Hashtags segment on The Tonight Show. They will sponsor a night of Hashtags with #ilostit. After sharing some experiences when people lost it, Jimmy will talk about how we were all losing it in the 2000s. He will then announce how Tile has brought back something we all lost together: MySpace.
BTS
ART DIRECTORS: Madi Steele + Serena Latimer
COPYWRITER: Jared Brockbank
DP: Tyler Davies
DIRECTOR: Hannah Gulbrandsen
PRODUCER: Eli Wright
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