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PUSH UPS
The most iconic popsicle of our childhood. Back to haunt the children of the new generation. Let's hope they don't figure out how powerful they are.
My Role: Art Director
2:00 Spot
BTS
I handcrafted everything from the fake ice (lots of styrofoam and plexiglass and dry ice) to the fake push up popsicles. We were filming on a hot day, so the popsicles would've melted too quickly. A little bit of styrofoam shaving, paint-color-matching, and many hot glue sticks were involved.
ART DIRECTOR: Madi Steele
COPYWRITER: Carter Halvorsen
DP: Sam Jorgensen
DIRECTOR: Taylor Ballard
PRODUCER: Matt Jackson
VFX: Stockton Black
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